29
Sep
Marketing your MSP – from Start to the Next Bit (there is no finish!)
Hi there, I’m delighted and flattered that Zen Software have asked me to write a guest blog, and we thought that some simple steps to get started on marketing your MSP business would be a topic that worked for both of us, and hopefully you, too!
Firstly…if you’re not doing ‘much’ (or even ‘any’!) marketing, you’re not alone! In my previous roles of Head of Marketing for Ingram Micro and Network Group as well as in the work I do now, I meet a lot of MSPs. Almost without exception they tell me sheepishly “I know I should be doing more (for which I read ‘some’) marketing”. Or “Here’s my card, but don’t look at the website, it’s being redesigned.” Or if they’re being honest: “I just don’t know where to start!”.
So, here’s where to start. And by the end of this blog post, you’ll have no excuse not to – so be prepared! ☺
Our Australian friends over at BackupAssist have been working hard to make sure v9 is the best release yet. They could however, really do with your help in testing the Beta version (released this morning) to make sure it's as good as it possible can be come the final release.
As the distributor we like to provide as much feedback as we can, but we also rely on the fantastic response we always receive from customers and partners to help make sure we've got the broadest testing base.
Please note - As a beta product, we do not recommend using this version of BackupAssist v9 on live or production machines.
If you, or one of your customers, own a copy of BackupAssist with expired upgrade cover (you can check 
Unless you've been living on a remote island for the last couple of weeks, and also covering up your Windows task bar every time you use your computer, you probably know that Windows 10 is now available to the masses.
Yes, Microsoft's new flagship desktop O/S is upon us in all of it's glory. It'll take some time to see whether the hype was justified, and of course to discover the new features (and 
It's not often we promote events that aren't actually our own on the blog, however this particular one is national , it's free and it's aimed specifically at IT support companies and MSP's like you who want to make your business more profitable.
It's also the brainchild of the highly acclaimed 
BackupAssist's MultiSite Manager (BAMM) is here, and if you're a registered partner program member, it's completely free for your own use.
If you manage more than a handful of BackupAssist customers, I hope this will be music to your ears, particularly if you're spending more time than you'd like checking the many emailed backup reports coming in from your various client sites every day.
Please note:
With the recent 
If you're already backing up your email as part of a standard routine, you could be forgiven for thinking that adding archiving to the mix would needlessly be doubling up.
I should mention at this point, if you're not doing anything at all, then you really need to be rectifying that situation rather than reading our blog (as nice as it is to have you).
Alt-N Technologies, BackupAssist, MailStore....they were all there. And that's not all, we were even fortunate enough to bag a couple of inspirational guest 
October, as you'll probably know, is the unofficial 'silly season' for IT gatherings in the UK.
It's around this time each year, vendors, exhibition companies and industry bodies go all out competing for the attention of the IT support companies and MSP's they'd like at their events.