Ransomware is right up there as one of the worst types of malware your clients are likely to come across.
Not only is there the risk of being locked out of computer systems or important databases, but there's the additional risk of public backlash and damages to reputation.
As you'll have no doubt seen in the press - if the breach is large enough, ransomware attacks can easily become high-profile media events and the ransom demands can be incredibly tricky to manage.
If they do pay the ransom for their data, not only is it an admission of defeat, but it can also be a significant financial hit.
What's more, there's really no guarantee they’ll gain access to their systems again.
Once the scammers have their money, there isn’t anything but goodwill compelling them to return what was already taken.