It really does feel like a very long time indeed since we've been able to entertain the idea of getting together at an IT event (or even wanted to!). We're in the privileged position where this now looks like it will be possible, and I can't think of any better event to mark our own return to meeting with real-life 3D people again, than the annual CompTIA conference held this year in Liverpool St, London.

Zen Software's Managing Director, James Steel recently joined CompTIA's Tracy Pound to share his insights and tips on how MSPs can improve their success with marketing.

Tracy is founder and Managing Director of Maximity, a UK-based technology solution provider and chairwoman of the CompTIA board of directors.

As the Covid-19 pandemic hit, there was a big shift in marketing across lots of industries, but especially within the technology and MSP market.

James and Tracy discuss how the need for remote working and the reliance on managed services and solution providers tipped overnight and the opportunities that came about for MSPs and the buyer's journey.

The MailStore team will be at the CompTIA EMEA virtual conference next week in the ‘Solutions Showcase’.

As a member of Zen’s partner program, they’d very much like you to join them.

This is one of the rare occasions we would ever recommend an industry event to our partner community, however this really is a worthwhile investment of time for any IT provider or MSP looking to grow their business.

It's not often we promote events that aren't actually our own on the blog, however this particular one is national , it's free and it's aimed specifically at IT support companies and MSP's like you who want to make your business more profitable. It's also the brainchild of the highly acclaimed IT Marketing Agency and industry expert Richard Tubb, both of whom stole the show at our recent partner event so we have no doubt it'll be of the usual high calibre and well worth your valuable time. Visiting Edinburgh, Newcastle, Manchester and London, the specific aims of the roadshow are to help you: 
  • Use vendor partnerships to better meet the needs of your customers
  • Develop and execute a go-to-market strategy to help your business develop fast
  • Increase business with sales and revenue strategies for high growth