Zen Software's Managing Director, James Steel recently joined CompTIA's Tracy Pound to share his insights and tips on how MSPs can improve their success with marketing.
Tracy is founder and Managing Director of Maximity, a UK-based technology solution provider and chairwoman of the CompTIA board of directors.
As the Covid-19 pandemic hit, there was a big shift in marketing across lots of industries, but especially within the technology and MSP market.
James and Tracy discuss how the need for remote working and the reliance on managed services and solution providers tipped overnight and the opportunities that came about for MSPs and the buyer's journey.
Despite the many advances in digital communication, email still reigns supreme as the bedrock of most business interactions. Although numerous communication platforms like Microsoft Teams and Slack have grown in importance, email remains the most popular and efficient way to communicate for your SMB customers.
There's good reason for this of course - email chains and archives allow us to easily organise and keep track of the back-and-forth flow of conversation. Headers and subjects allow for quickly searchable keywords, and important document attachments can be easily retrieved through a cursory examination of the inbox.