Zen Software's Managing Director, James Steel recently joined CompTIA's Tracy Pound to share his insights and tips on how MSPs can improve their success with marketing.

Tracy is founder and Managing Director of Maximity, a UK-based technology solution provider and chairwoman of the CompTIA board of directors.

As the Covid-19 pandemic hit, there was a big shift in marketing across lots of industries, but especially within the technology and MSP market.

James and Tracy discuss how the need for remote working and the reliance on managed services and solution providers tipped overnight and the opportunities that came about for MSPs and the buyer's journey.

Interested in MailStore but too busy to install the trial? Struggling to fit in a live webinar? A close second are the recorded versions I post from time to time on the Zen Software Youtube Channel like this one, entitled an Introduction to MailStore. No, you won't get to ask me lots of awkward questions via the live chat which is obviously a shame (!), but it is better suited to skimming through over a coffee if you're flat-out taking care of the day job.