Hi there, I’m delighted and flattered that Zen Software have asked me to write a guest blog, and we thought that some simple steps to get started on marketing your MSP business would be a topic that worked for both of us, and hopefully you, too!
Firstly…if you’re not doing ‘much’ (or even ‘any’!) marketing, you’re not alone! In my previous roles of Head of Marketing for Ingram Micro and Network Group as well as in the work I do now, I meet a lot of MSPs. Almost without exception they tell me sheepishly “I know I should be doing more (for which I read ‘some’) marketing”. Or “Here’s my card, but don’t look at the website, it’s being redesigned.” Or if they’re being honest: “I just don’t know where to start!”.
So, here’s where to start. And by the end of this blog post, you’ll have no excuse not to – so be prepared! ☺
It’s not often we promote events that aren’t actually our own on the blog, however this particular one is national , it’s free and it’s aimed specifically at IT support companies and MSP’s like you who want to make your business more profitable.
It’s also the brainchild of the highly acclaimed IT Marketing Agency and industry expert Richard Tubb, both of whom stole the show at our recent partner event so we have no doubt it’ll be of the usual high calibre and well worth your valuable time.
Visiting Edinburgh, Newcastle, Manchester and London, the specific aims of the roadshow are to help you:
- Use vendor partnerships to better meet the needs of your customers
- Develop and execute a go-to-market strategy to help your business develop fast
- Increase business with sales and revenue strategies for high growth
October, as you’ll probably know, is the unofficial ‘silly season’ for IT gatherings in the UK.
It’s around this time each year, vendors, exhibition companies and industry bodies go all out competing for the attention of the IT support companies and MSP’s they’d like at their events.