Hi there, I’m delighted and flattered that Zen Software have asked me to write a guest blog, and we thought that some simple steps to get started on marketing your MSP business would be a topic that worked for both of us, and hopefully you, too!
Firstly…if you’re not doing ‘much’ (or even ‘any’!) marketing, you’re not alone! In my previous roles of Head of Marketing for Ingram Micro and Network Group as well as in the work I do now, I meet a lot of MSPs. Almost without exception they tell me sheepishly “I know I should be doing more (for which I read ‘some’) marketing”. Or “Here’s my card, but don’t look at the website, it’s being redesigned.” Or if they’re being honest: “I just don’t know where to start!”.
So, here’s where to start. And by the end of this blog post, you’ll have no excuse not to – so be prepared! ☺