Last week Neil and I traded our keyboards and mice for a transit van filled with exhibition equipment, half a tonne of assorted promotional items and a rainy afternoon on the M4. Our mission, to capture the attentions of a good chunk of the 12,500 attendees to InfoSecurity Europe and talk to them about our core products, BackupAssist, MailStore and MDaemon.
We’re but a few weeks away from the annual industry pilgrimage to Earls Court for the biggest of the IT and security shows in this country, InfoSecurity Europe. Each year IT professionals (and the not-so) gather at InfoSec to take in keynote talks from industry experts, strengthen relationships with customers and suppliers, keep an eye on the competition and of course, pick up plenty of promotional tat for the kids.
This year will be slightly different however, as visitors will notice that the show’s noticeably better than previous ones thanks to the addition of the Zen Software stand in the new exhibitor area. It’s possible I’m overestimating the impact we’ll have but in any case, we’re genuinely pleased to be a part of the show and that we’ll be down there unashamedly flogging our wares in our compact but charming booth (K94). Continue reading