Despite the many advances in digital communication, email still reigns supreme as the bedrock of most business interactions. Although numerous communication platforms like Microsoft Teams and Slack have grown in importance, email remains the most popular and efficient way to communicate for your SMB customers.

There's good reason for this of course - email chains and archives allow us to easily organise and keep track of the back-and-forth flow of conversation. Headers and subjects allow for quickly searchable keywords, and important document attachments can be easily retrieved through a cursory examination of the inbox.