Marketing your MSP with James Steel – CompTIA Master Your MSP’s Growth Series

Zen Software's Managing Director, James Steel recently joined CompTIA's Tracy Pound to share his insights and tips on how MSPs can improve their success with marketing.

Tracy is founder and Managing Director of Maximity, a UK-based technology solution provider and chairwoman of the CompTIA board of directors.

As the Covid-19 pandemic hit, there was a big shift in marketing across lots of industries, but especially within the technology and MSP market.

James and Tracy discuss how the need for remote working and the reliance on managed services and solution providers tipped overnight and the opportunities that came about for MSPs and the buyer's journey.